The Sri Lanka Economic & Investment Summit 2025, themed “Gateway to Growth: Asia’s Emerging Opportunity”, will be held on 2–3 December at the Shangri-La Colombo. Among the key discussions on Day One is a sector deep dive that will address how Sri Lanka can unlock greater potential in tourism.
Held under the theme “How Can We Finally Market Sri Lanka as a Tourist Destination?”, the session will address why Sri Lanka, despite its rich natural
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beauty, cultural heritage, and strategic location, has struggled to unlock its full tourism potential. With global travel rebounding and regional competition intensifying, the discussion will focus on the urgent need for a coordinated national effort to position Sri Lanka as a top-tier destination.
The session will explore critical reforms, innovative branding strategies, and investment models that could transform tourism into a consistent, high-value contributor to the economy. Speakers will also draw lessons from peer economies and examine how Sri Lanka can build a globally competitive tourism brand.
Carmen Moreno
