Janashakthi Finance PLC, a subsidiary of JXG, has introduced “Shakthi”, a dedicated fixed deposit product for women, reinforcing its commitment to inclusive finance and long-term wealth creation.
Designed for today’s woman, “Shakthi” goes beyond a traditional Fixed Deposit. It is built to support women at every stage of life from starting a career to growing a business, and planning long-term financial security for themselves and their families.
With more women entering the workforce, leading businesses and taking charge of financial decisions, the demand for relevant and accessible investment solutions continues to grow. However, many women remain underrepresented in long-term financial products. Shakthi addresses this need by offering a secure and rewarding investment option that encourages disciplined saving and long-term financial planning.
The product offers competitive returns along with added benefits, making it easier for women to build wealth steadily over time. Backed by Janashakthi Finance’s expanding branch network and digital capabilities, Shakthi is designed to be simple, convenient, and accessible for women across key urban markets.
Sithambaram Sri Ganendran, Chief Executive Officer – Janashakthi Finance PLC said,
“Across the financial sector, there is a growing need to create solutions that reflect the changing role of women in the economy. Greater participation by women in the workforce and entrepreneurship calls for more focused and inclusive financial offerings. Shakthi is part of our effort to support this shift by enabling women to plan ahead, build wealth over time, and play a stronger role in shaping financial outcomes for themselves and their families. It also reflects our broader direction of driving inclusion and expanding access to structured investment opportunities.” Shakthi is not just an investment product, it is a step towards enabling women to take control of their financial futures with confidence.
Saminda Ratnayake, Head of Channels – Janashakthi Finance PLC added, “With Shakthi, we have focused on creating a product that feels relevant to women and easy to access. It is designed to offer a simple and rewarding way to start investing, with added benefits that make it more meaningful than a standard Fixed Deposit. Through our branch network and digital touchpoints, we are ensuring that women can conveniently access this offering and take their next step towards building a stronger financial future.”
In addition, this initiative will open up opportunities for access to a broader range of financial solutions, including loans and leases at concessionary rates, investment plans, as well as working capital funding, further supporting women in their financial and entrepreneurial journeys.
Positioned as more than a savings product, Shakthi supports women in moving from short term saving habits to structured long-term investing. It reflects Janashakthi Finance’s commitment to customer focused innovation while strengthening its role as a trusted financial partner.
With Shakthi, Janashakthi Finance continues to support women in building financial confidence and creating stronger, more secure futures.
About Janashakthi Finance (Formerly Orient Finance PLC)
Janashakthi Finance offers a comprehensive suite of financial services tailored to meet the specific needs of customers, including mobilization of Deposits, Savings Accounts, Leasing, Gold Loans, Alternative Finance Solutions, Corporate Financing and many more. The company brings 44 years of stability, strength, reliability and expertise to the financial industry. Progressively, Janashakthi Finance PLC has established itself as a customer-focused financial service provider that prioritizes innovation and offers exceptional products and customer service. Janashakthi Finance is a JXG (Janashakthi Group Company), licensed by the Central Bank of Sri Lanka and rated BB+ (Positive Outlook) by LRA.
